Everything I Ever Needed To Learn About Sales I learned in Thailand.

Shopping in Thailand

Shopping in Thailand

I thought I was a good salesman. I really did. And by western rules, perhaps I am. In Thailand I had a great deal to learn.

The refresher course I got in Thailand reminded me of the following principles of selling:

1) Assume the Sale 

The Thai Salesman does this automatically – everyone is a customer. They address you as though you are going to buy, hand you things as if they are already yours and tell you what a good choice you have made.
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