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Have a lot to say? Use Twitter. Direct message limit lifted….

As Twitter works to increase its relevance they have lifted their famous 140 character limit to 1000 characters for direct messages (DMs).

According to Twitter’s product manager, Sachine Agarwal, they have made the change as part of their overall strategy to make “the private side of Twitter even more powerful and fun.”

I am not sure where the fun comes in but I can certainly agree that it will be more powerful. Twitter can be an excellent customer service tool but the limit on DM’s had made it impractical. I once commented, on Twitter, about some challenges I was facing with @United and they promptly replied and directed me to engage in a DM. That meant having to tell the story in several broken messages and, of course, Read More

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Confessions of a Phobic Speaker

When I was in high-school I got my first opportunity to speak in front of a group: debating class. I hated it. I did well and our team did well, but it was like physical torture for me.

FearOfPublicSpeakingCurtains

After school I accepted a job in sales — direct sales — and worked my way up through the ranks to a management role in recruiting. Unfortunately, this meant doing Read More

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The Biggest Breakthrough. And a powerful marketing secret.

The fear of public speaking, for many, is more intense than any other fear. Just the idea of standing in front of a group of people to speak or give a presentation can bring the bravest person to a sudden case of nausea, shaking knees and the sweats.

How do I know?

I used to be terrified of public speaking. Phobic. 20 years ago I had to present an award to a close friend of mine; all told this would mean being on stage for about 3 to 4 minutes. For the weeks leading up to the event I had a hard time sleeping and I am sure I lost a few pounds because my stomach was permanently upset. I did the presentation, it went well, but I barely remember any of it because I had so much adrenaline ripping through my system.

And then one day, about 10 years ago, Read More

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Modeling Marketing Strategies — but not the usual way.

BullsEye-MarketingMost new business owners already model marketing strategies; but not very effectively. They tend to model the activities of their competitors; using similar advertisements, websites etc. While this ‘shortcut’ is probably useful to some degree, some of the very best marketing strategies I have ever employed have come from modeling OTHER INDUSTRIES.

 

Years ago I owned an IT company in England and I had a number of competitors. We all tended to advertise in the same places and use the same basic telemarketing strategies.

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Everything I Ever Needed To Learn About Sales I learned in Thailand.

Shopping in Thailand

Shopping in Thailand

I thought I was a good salesman. I really did. And by western rules, perhaps I am. In Thailand I had a great deal to learn.

The refresher course I got in Thailand reminded me of the following principles of selling:

1) Assume the Sale 

The Thai Salesman does this automatically – everyone is a customer. They address you as though you are going to buy, hand you things as if they are already yours and tell you what a good choice you have made.
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