When I was in high-school I got my first opportunity to speak in front of a group: debating class. I hated it. I did well and our team did well, but it was like physical torture for me.
After school I accepted a job in sales — direct sales — and worked my way up through the ranks to a management role in recruiting. Unfortunately, this meant doing Read More
The fear of public speaking, for many, is more intense than any other fear. Just the idea of standing in front of a group of people to speak or give a presentation can bring the bravest person to a sudden case of nausea, shaking knees and the sweats.
How do I know?
I used to be terrified of public speaking. Phobic. 20 years ago I had to present an award to a close friend of mine; all told this would mean being on stage for about 3 to 4 minutes. For the weeks leading up to the event I had a hard time sleeping and I am sure I lost a few pounds because my stomach was permanently upset. I did the presentation, it went well, but I barely remember any of it because I had so much adrenaline ripping through my system.
And then one day, about 10 years ago, Read More
Most new business owners already model marketing strategies; but not very effectively. They tend to model the activities of their competitors; using similar advertisements, websites etc. While this ‘shortcut’ is probably useful to some degree, some of the very best marketing strategies I have ever employed have come from modeling OTHER INDUSTRIES.
Years ago I owned an IT company in England and I had a number of competitors. We all tended to advertise in the same places and use the same basic telemarketing strategies.
Shopping in Thailand
I thought I was a good salesman. I really did. And by western rules, perhaps I am. In Thailand I had a great deal to learn.
The refresher course I got in Thailand reminded me of the following principles of selling:
1) Assume the Sale
The Thai Salesman does this automatically – everyone is a customer. They address you as though you are going to buy, hand you things as if they are already yours and tell you what a good choice you have made.