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Modeling Marketing Strategies — but not the usual way.

BullsEye-MarketingMost new business owners already model marketing strategies; but not very effectively. They tend to model the activities of their competitors; using similar advertisements, websites etc. While this ‘shortcut’ is probably useful to some degree, some of the very best marketing strategies I have ever employed have come from modeling OTHER INDUSTRIES.

 

Years ago I owned an IT company in England and I had a number of competitors. We all tended to advertise in the same places and use the same basic telemarketing strategies.

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Everything I Ever Needed To Learn About Sales I learned in Thailand.

Shopping in Thailand

Shopping in Thailand

I thought I was a good salesman. I really did. And by western rules, perhaps I am. In Thailand I had a great deal to learn.

The refresher course I got in Thailand reminded me of the following principles of selling:

1) Assume the Sale 

The Thai Salesman does this automatically – everyone is a customer. They address you as though you are going to buy, hand you things as if they are already yours and tell you what a good choice you have made.
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