Most new business owners already model marketing strategies; but not very effectively. They tend to model the activities of their competitors; using similar advertisements, websites etc. While this ‘shortcut’ is probably useful to some degree, some of the very best marketing strategies I have ever employed have come from modeling OTHER INDUSTRIES.
Years ago I owned an IT company in England and I had a number of competitors. We all tended to advertise in the same places and use the same basic telemarketing strategies.